NewSquare Capital LLC significantly increased its stake in Procter & Gamble by 933.3% in Q4, now holding 155 shares valued at $26,000. Other firms, including Navigoe LLC and Capital A Wealth Management LLC, also acquired new stakes, contributing to institutional investors owning 65.77% of the stock. Analysts have mixed ratings, with Citigroup lowering its price target to $181, indicating a potential upside of 14.29%.